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Post by Testudo86 on Mar 13, 2018 17:57:31 GMT
New commercials are online, totally unexpected, they looks cool!
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Post by Testudo86 on Mar 13, 2018 17:59:00 GMT
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Post by Claudia on Mar 13, 2018 20:53:56 GMT
Great! He looks good too. I love this one:
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Post by Gen. Miro on Mar 13, 2018 21:21:46 GMT
Cool! Looks good, indeed!
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Post by Testudo86 on Mar 13, 2018 22:51:58 GMT
I like that JC looks relaxed, no strong pose, it's about tortilla chips after all.
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Post by Claudia on Mar 15, 2018 20:46:04 GMT
www.adweek.com/agencyspy/gsp-shares-a-jean-claude-van-damme-pep-talk-for-tostitos/144664?utm_source=dlvr.it&utm_medium=twitterGS&P Shares a Jean-Claude Van Damme ‘Pep Talk’ for Tostitos By Erik Oster on Mar. 15, 2018 - 1:01 PMComment
Goodby Silverstein & Parnters launched a new campaign for Tostitos about the importance of friendship.
The campaign is centered around a 30-second spot featuring a “Pep Talk” from Jean-Claude Van Damme.
Van Damme’s advice? Stop declining your friends’ invitations to hang out due to being busy. Because he might take your place — at everything from house parties to poker night to your best friend’s wedding. The message is simple: Don’t let Van Damme steal your friends.
“You just got Van Dammed. Don’t get Van Dammed,” Jean-Claude says at the conclusion of the spot, followed by the “Get Together Already” tagline.
Two 15-second spots see Van Damme sharing some advice from a “Wise Man” (himself) and comparing friends to salsa. Three 6-second ads further extend the effort.
The campaign clearly positions Tostitos as a go-to option for friendly get-togethers. That makes sense for the party staple and builds off the direction GS&P took for the brand in its “Super Bowl Invite” campaign for the band. That effort similarly focused on friendship, giving viewers the chance to invite friends to their Super Bowl party with their very own Super Bowl ads.
We haven’t heard from Van Damme in awhile, but he was, of course, something of an advertising staple for a few years. He famously starred Forsman & Bodenfors’ classic “Epic Split” spot for Volvo Trucks in 2013, following an appearance in Deutsch’s GoDaddy campaign a few months prior. He then went on to sculpt an ice bar in VCCP’s spot for Coors Light in the U.K.
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Post by Claudia on Mar 15, 2018 20:49:20 GMT
Tostitos warns people to get together over chips or get ‘Van Dammed’ in latest campaign www.thedrum.com/news/2018/03/15/tostitos-warns-people-get-together-over-chips-or-get-van-dammed-latest-campaignCreative Works By Kyle O'Brien-15 March 2018 14:30pm
Chip brand Tostitos has enlisted leather-jacketed action star Jean-Claude Van Damme to help bring friends together, so he doesn’t have to replace your friends at gatherings.
The campaign encourages people to get together throughout the year and Van Damme is the catalyst for the new tagline for the brand, “Get Together Already.”
In a series of spots by Goodby Silverstein & Partners, Van Damme humorously offers advice on the importance of getting together with your friends. Because if you don’t, he says, they might replace you with someone else. Someone cooler, more inspiring and way more muscular. Like Jean-Claude Van Damme. So, he essentially commands people to get together, or they might get “Van Dammed.”
Van Damme is also seen in short 6- and 15-second spots, promoting the ease of having Tostitos products at parties where friends gather, even calling the signature corn chip ‘friendchips’.
The campaign includes TV, digital, social and experiential work that will roll out throughout the year. ‘Get Together Already’ also follows a recent digitally-focused Super Bowl campaign featuring The Fresh Prince of Bel Air’s Alfonso Ribeiro, where Tostitos gave hosts a personalized Super Bowl ad that they could use to advertise their Super Bowl party in an over-the-top Super Bowl way.
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Post by Replicant on Mar 17, 2018 11:23:16 GMT
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Post by Claudia on Mar 18, 2018 21:02:31 GMT
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Post by Replicant on Mar 19, 2018 19:57:19 GMT
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Post by Claudia on Mar 26, 2018 18:58:30 GMT
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Post by Replicant on Apr 3, 2018 13:33:47 GMT
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Post by Claudia on Apr 6, 2018 8:00:08 GMT
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Post by Replicant on Apr 8, 2018 12:15:33 GMT
b
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Post by Claudia on Apr 9, 2018 7:40:38 GMT
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